EXPERIENCEit Board Members

We are proud to showcase our board of advisors who help us shape EXPERIENCEit. The events industry thrives through collaboration and we know that, with the support from these industry leaders, EXPERIENCEit will deliver big things.

David Akosim
Account Director, Fuse

David is an entertainment and culture events marketing professional with a passion for sports, gaming and music. DEI has been at the forefront of David’s career – during his time at the NFL he launched the league’s first-ever UK Black Engagement Network, and the International Diversity, Equity and Inclusion committee.

Lorne Armstrong
Founding Partner, The Events Academy

Lorne has over 30 years’ experience in the events industry, having founded and run experiential agencies including Involve and Fathomxp. Lorne leads The Event Academy and is responsible for over 400 students per year training and graduating into the events industry.

Robert Dunsmore
Independent Creative Director

Freelance creative director, writer, and lecturer. An ideas factory for concept and content creation – storytelling strategist delivering limitless
experiences defined and shaped by culture first – everything else is just infrastructure

Naomi Hollas
Founder, Event Grads

Naomi is a freelance event and marketing professional based in Edinburgh, and a proud International Event Management Graduate from GCU. In 2020, she founded Event Grads, the community for event management students and graduates.

Kim Myhre
Founder, Experience Designed

Experience designer, advisor, strategy consultant, keynote speaker, writer, futurist, innovation activist, brand storyteller, and XR explorer with a unique combination of strategic, creative, commercial and international experience, Kim has a strong background in strategy and planning, creative and talent management.

Tracy Ryan
Head of EMEA Marketing, Simpleview

Tracy Ryan is a marketing professional with over 30 years’ experience in strategic marketing planning, marketing communications and campaign management across regional, pan-EMEA and international roles


Lorna Macleod
Associate Regional Vice President, Helmsbriscoe

Lorna Macleod joined HelmsBriscoe as Associate Regional Vice President for Scotland in September of 2020 with more than 30 years of experience in the hospitality industry. Prior to joining HelmsBriscoe, Lorna worked for several major hotel chains in both operational and sales roles.