We are proud to announce the newly formed board of advisors who will be helping us shape EXPERIENCEit 2024. The events industry thrives through collaboration and we know that, with the support from these industry leaders, EXPERIENCEit will deliver big things.
Account Director, Fuse
David is an entertainment and culture events marketing professional with a passion for sports, gaming and music. DEI has been at the forefront of David’s career – during his time at the NFL he launched the league’s first-ever UK Black Engagement Network, and the International Diversity, Equity and Inclusion committee.
Founding Partner, The Events Academy
Lorne has over 30 years’ experience in the events industry, having founded and run experiential agencies including Involve and Fathomxp. Lorne leads The Event Academy and is responsible for over 400 students per year training and graduating into the events industry.
Independent Creative Director
Freelance creative director, writer, and lecturer. An ideas factory for concept and content creation – storytelling strategist delivering limitless
experiences defined and shaped by culture first – everything else is just infrastructure
Founder, Event Grads
Naomi is a freelance event and marketing professional based in Edinburgh, and a proud International Event Management Graduate from GCU. In 2020, she founded Event Grads, the community for event management students and graduates.
Founder, Experience Designed
Experience designer, advisor, strategy consultant, keynote speaker, writer, futurist, innovation activist, brand storyteller, and XR explorer with a unique combination of strategic, creative, commercial and international experience, Kim has a strong background in strategy and planning, creative and talent management.
Head of EMEA Marketing, Simpleview
Tracy Ryan is a marketing professional with over 30 years’ experience in strategic marketing planning, marketing communications and campaign management across regional, pan-EMEA and international roles
Associate Regional Vice President, Helmsbriscoe
Lorna Macleod joined HelmsBriscoe as Associate Regional Vice President for Scotland in September of 2020 with more than 30 years of experience in the hospitality industry. Prior to joining HelmsBriscoe, Lorna worked for several major hotel chains in both operational and sales roles.