Education Programme

2020 will see us we will present our largest ever Education Programme with
over 36 practical workshops and masterclasses.


Headline Sponsor: EICC
Sponsored By: VisitBritain Business Events


For more information and commercial opportunities contact  Shona@eventsbase.co.uk 
or call 0131 357 4476

Please note: all sessions have always been over subscribed so we will be operating a priority booking system based on the date of registration. 
Sessions will be available to book 10 days before the event so
Register NOW and you will receive an email notifying you when you can book your classes.

 

Keynote Theatre

Leadership Theatre

Management Theatre

FutureZone Stage

Mar-comms Stage

Tech-Talk Stage

10.30
   
MPI

10.30 – 11.00

MPI is the UK’s leading education provider and voice of the industry.

  • Judy Elvey, President, MPI UK and Ireland (TBC)
The future role of Social Media 

10.30 – 11.00

How to boost your social media skills.

  •  
LinkedIn

10.30 – 11.00

Tips & Tricks for LinkedIn

  • Miles Duncan, CEO, LinkedIn Success Systems.
The Future of Event Technology

10.30 – 11.00

What products and sectors are trending in the events industry?

  • Alastair Scott, Managing Director, 20/20 Productions (DelegateManager)
  • Leslie Robertson, Founder, Open Audience.
11.15
   
Food and Drink

11.15 – 11.45

The most talked about element of your event.

  • TBC, MIA
  • John Davies, Levy’s TBC.
Managing International Audiences

11.15 – 11.45

Working with international audiences.

  • Mark Kisby, Managing Director, AV Department.
Data

11.15 – 11.45

Acquiring data, how to use it and secure it. GDPR?

  • Simon Tilley, Managing Director, Target Response.
Whistle Stop Tech Tour

11.15 – 12.45

Attend a series of 10 minute flash presentations.

  • ExpoPlatform
  • ExpoFP
  • DelegateManager
  • Open Audience.
12.00
   
The impact of a Tourism Tax (TVL) on the Events Sector.

12.00 – 12.30

Oxford style debate; catharsis followed by questions and a vote from the audience.

  • Cllr Adam McVey, Leader, The City of Edinburgh Council
  • Scott Mitchell, Managing Director, Surgeons Quarter – The Royal College of Surgeons of Edinburgh
The Future of Audience Engagement

12.00 – 12.30

Hear from an expert panel how new and old techniques stimulate engagement.

  • Jemma Scott, International Events Manager, Thycotic
  • Colette Black, Association Director, Conference Partners International
Event Marketing

12.00 – 12.30

The importance of Events Marketing.

  • Richard Waddington, Chairman, Event Marketing Association (EMA)
  • Sarah David, Marketing Manager, RBS
 

 

Keynote Theatre

Leadership Theatre

Management Theatre

FutureZone Stage

Creativity

Tech-Talk Stage

14.00
Festivalisation

14.00 – 14.40

Hear from senior eventpro’s who have been at the forefront of developing  event festivalisation.

  • Tracy Halliwell MBE, Director of Tourism, Conventions & Major Events, London and Partners
  • Amanda Wrathall, Sales & Marketing Director, EICC
Incentives

14.00 – 14.40

Collaborative working for Incentives.

Speakers

  • Graeme Dowie, Spectra
Healthcare Events

14.00 – 14.40

The the do’s and dont’s of running succesful Healthcare Conferences.

  • Jenny Elliot, Head of Events, Fitwise Management
  • Caroline MacKenzie, Head of Operations, Global Association Partners
  • Bronagh Bell, Director, Golden Jubilee Conference Hotel
The Future of Event Design

14.00 – 14.40

Harnessing the five senses to make meetings more productive, more engaging, and more fun.

  • Rob Davidson Managing Director MICE Knowledge
Creating Winning Awards

14.00 – 14.40

Critical elements that make the judges sit up.

  • Kirsten Speirs, Managing Director, KD Media
Is Event Tech a hindrance or a help? Join the debate!

14.00 – 14.40

The do’s and don’ts of running a successful event in the Tech sector.

  • Alannah McConville MSc, UK Events Lead at Leidos
  • Ian Webb, Head of Business Development, Eventsforce
15.00
Event legacy

15.00 – 15.40

No policy no legacy! Economic and cultural benefits of a legacy strategy.

Chair: Lesley Williams, Director, BestCities Global Alliance

  • Natasha Richards, Senior Advocacy & Industry Relations Manager, IMEX Group
  • Neil Brownlie, Head of Business Events, VisitScotland
  • Kathleen Warden, Director of Conference Sales, SEC
Women Lead

15.00 – 15.40

Building an inclusive industry with an equitable gender balance.

  • Nel Flint, Chief Operating Officer, Capita Travel and Events
  • Amanda Wrathall, Sales Director, EICC
Finance Events

15.00 – 15.40

The do’s and don’t’s of running succesful events in the Financial sector.

  • Sarah David, Marketing Manager, RBS
Event Venue Hubs

15.00 – 15.40

Can venues respond to event festivalisation by creating Event Hubs and Campuses?

  • Lorne Scott, Commercial Director, RHASS
  • Scott Mitchell, Managing Director, Surgeons Quarter – The Royal College of Surgeons of Edinburgh
Branding & Creativity

15.00 – 15.40

How and when should we rebrand our events products?

  •  
Whistle Stop Tech Tour

15.00 – 15.40

Attend a series of 10 minute flash presentations.

  •  
16.00
Working with Associations

16.00 – 16.40

The value to your organisation of working with Associations.

Chair: Lesley Williams, Director, Global Alliance

  • Caroline MacKenzie, Head of Operations, Global Association Partners
  • Amanda Wrathall, Sales & Marketing Director, EICC
Greening Events: the opportunities and challenges

16.00 – 16.40

COP26 puts a greater focus on waste, climate impacts but can open up a wealth of opportunities.

Colin Brown, Sustainability and Business Excellence, EICC

Stress Prevention & Wellbeing

16.00 – 16.40

The four main pillars of wellbeing.

  • James Hitchin, Event Marketing Association (EMA)
The Future of Global Incentives

16.00 – 16.40

Hear about ‘In Singapore Incentive and Rewards’ (INSPIRE) programme.

  • Jason Chan, Area Director, Northern & Western Europe, Singapore Tourism Board
Multi-tasking PA’s

16.00 – 16.40

Running a Stress Free Event.

  •  
The Future of online events

16.00 – 16.40

The most talked about development in events in 2020.

  •  William Thomson, CEO, Gallus