10.30

MPI

10.30 – 11.00

MPI is the UK’s leading education provider and voice of the industry.

• Judy Elvey, President, MPI UK and Ireland (TBC)

The future role of Social Media 

10.30 – 11.00

How to boost your social media skills.

LinkedIn

10.30 – 11.00

Tips & Tricks for LinkedIn

• Miles Duncan, CEO, LinkedIn Success Systems.

The Future of Event Technology

10.30 – 11.00

What products and sectors are trending in the events industry?

• Alastair Scott, Managing Director, 20/20 Productions (DelegateManager)
• Leslie Robertson, Founder, Open Audience.

11.15

Food and Drink

11.15 – 11.45

The most talked about element of your event.

• TBC, MIA
• John Davies, Levy’s TBC.

Managing International Audiences

11.15 – 11.45

Working with international audiences.

• Mark Kisby, Managing Director, AV Department.

Data

11.15 – 11.45

Acquiring data, how to use it and secure it. GDPR?

• Simon Tilley, Managing Director, Target Response.

Whistle Stop Tech Tour

11.15 – 12.45

Attend a series of 10 minute flash presentations.

• ExpoPlatform
• ExpoFP
• DelegateManager
• Open Audience.

12.00

The impact of a Tourism Tax (TVL) on the Events Sector.

12.00 – 12.30

Oxford style debate; catharsis followed by questions and a vote from the audience.

• Cllr Adam McVey, Leader, The City of Edinburgh Council
• Scott Mitchell, Managing Director, Surgeons Quarter – The Royal College of Surgeons of Edinburgh

The Future of Audience Engagement

12.00 – 12.30

Hear from an expert panel how new and old techniques stimulate engagement.

• Jemma Scott, International Events Manager, Thycotic
• Colette Black, Association Director, Conference Partners International

Event Marketing

12.00 – 12.30

The importance of Events Marketing.

• Richard Waddington, Chairman, Event Marketing Association (EMA)
• Sarah David, Marketing Manager, RBS

14.00

Festivalisation

14.00 – 14.40

Hear from senior eventpro’s who have been at the forefront of developing  event festivalisation.

• Tracy Halliwell MBE, Director of Tourism, Conventions & Major Events, London and Partners
• Amanda Wrathall, Sales & Marketing Director, EICC

Incentives

14.00 – 14.40

Collaborative working for Incentives.

Speakers

• Graeme Dowie, Spectra

Healthcare Events

14.00 – 14.40

The the do’s and dont’s of running succesful Healthcare Conferences.

• Jenny Elliot, Head of Events, Fitwise Management
• Caroline MacKenzie, Head of Operations, Global Association Partners
• Bronagh Bell, Director, Golden Jubilee Conference Hotel

The Future of Event Design

14.00 – 14.40

Harnessing the five senses to make meetings more productive, more engaging, and more fun.

• Rob Davidson Managing Director MICE Knowledge

Creating Winning Awards

14.00 – 14.40

Critical elements that make the judges sit up.

• Kirsten Speirs, Managing Director, KD Media

Is Event Tech a hindrance or a help? Join the debate!

14.00 – 14.40

The do’s and don’ts of running a successful event in the Tech sector.

• Alannah McConville MSc, UK Events Lead at Leidos
• Ian Webb, Head of Business Development, Eventsforce

15.00

Event legacy

15.00 – 15.40

No policy no legacy! Economic and cultural benefits of a legacy strategy.

Chair: Lesley Williams, Director, BestCities Global Alliance

• Natasha Richards, Senior Advocacy & Industry Relations Manager, IMEX Group
• Neil Brownlie, Head of Business Events, VisitScotland
• Kathleen Warden, Director of Conference Sales, SEC

Women Lead

15.00 – 15.40

Building an inclusive industry with an equitable gender balance.

• Nel Flint, Chief Operating Officer, Capita Travel and Events
• Amanda Wrathall, Sales Director, EICC

Finance Events

15.00 – 15.40

The do’s and don’t’s of running succesful events in the Financial sector.

• Sarah David, Marketing Manager, RBS

Event Venue Hubs

15.00 – 15.40

Can venues respond to event festivalisation by creating Event Hubs and Campuses?

• Lorne Scott, Commercial Director, RHASS
• Scott Mitchell, Managing Director, Surgeons Quarter – The Royal College of Surgeons of Edinburgh

Branding & Creativity

15.00 – 15.40

How and when should we rebrand our events products?

Whistle Stop Tech Tour

15.00 – 15.40

Attend a series of 10 minute flash presentations.

16.00

Working with Associations

16.00 – 16.40

The value to your organisation of working with Associations.

Chair: Lesley Williams, Director, Global Alliance

• Caroline MacKenzie, Head of Operations, Global Association Partners
• Amanda Wrathall, Sales & Marketing Director, EICC

Greening Events: the opportunities and challenges

16.00 – 16.40

COP26 puts a greater focus on waste, climate impacts but can open up a wealth of opportunities.

Colin Brown, Sustainability and Business Excellence, EICC

Stress Prevention & Wellbeing

16.00 – 16.40

The four main pillars of wellbeing.

• James Hitchin, Event Marketing Association (EMA)

The Future of Global Incentives

16.00 – 16.40

Hear about ‘In Singapore Incentive and Rewards’ (INSPIRE) programme.

• Jason Chan, Area Director, Northern & Western Europe, Singapore Tourism Board

Multi-tasking PA’s

16.00 – 16.40

Running a Stress Free Event.

The Future of online events

16.00 – 16.40

The most talked about development in events in 2020.

•  William Thomson, CEO, Gallus