Education Programme

We are currently adapting our extensive 2020 education programme to an exciting new hybrid format, combining face to face, pre-recorded and virtual panels and masterclasses to give our delegates the very best of both events worlds

Headline Sponsor: EICC
Sponsored By: VisitBritain Business Events


For more information and commercial opportunities contact  Shona@eventsbase.co.uk 
or call 0131 357 4476

Please note: all sessions have always been over subscribed so we will be operating a priority booking system based on the date of registration. 
Sessions will be available to book 10 days before the event so
Register NOW and you will receive an email notifying you when you can book your classes.

 

Keynote Theatre

Leadership Theatre

Management Theatre

FutureZone Stage

Mar-comms Stage

Tech-Talk Stage

10.30
       
LinkedIn

10.30 – 11.00

Tips & Tricks for LinkedIn

  • Miles Duncan, CEO, LinkedIn Success Systems.
The Future of Event Technology

10.30 – 11.00

What products and sectors are trending in the events industry?

  • Alastair Scott, Managing Director, 20/20 Productions 
  • Leslie Robertson, CEO & Founder, Open Audience
11.15
   
No Budget Left!

11.15 – 11.45

How to deliver impactful meetings with minimal effort.

  • Leo Platt, VP Events MPI UK & Ireland 
Managing International Audiences

11.15 – 11.45

Working with international audiences.

  • Chair: James Hitchen, General Manager, Event Marketing Association (EMA)
  •  
  • Mark Kisby, Managing Director, AV Department.
  • Isabelle Perez, Director, Ecosse Connection
Data

11.15 – 11.45

Acquiring data, how to use it, secure it and  GDPR?

  • John Hay, Technical Services Consultant, Net-Defence
  • Janine Pienaar, National Sales Manager, Net-Defence
Whistle Stop Tech Tour

11.15 – 12.00

Attend a series of 10 minute flash presentations.

  • ExpoPlatform
  • Open Audience.

These are drop in sessions so you do not need to book

 
12.00
   
The impact of a Tourism Tax (TVL) on the Events Sector.

12.00 – 12.30

Oxford style debate; catharsis followed by questions and a vote from the audience.

  • Chair: Hamish Miller, Director, EventsBase 
  •  
  • Cllr Adam McVey, Leader, The City of Edinburgh Council
  • Scott Mitchell, Managing Director, Surgeons Quarter – The Royal College of Surgeons of Edinburgh
The Future of Audience Engagement

12.00 – 12.30

Hear from an expert panel how new and old techniques stimulate engagement.

  • Chair: James Hitchen, General Manager, Event Marketing Association (EMA)
  •  
  • Jemma Scott, International Events Manager, Thycotic
  • Colette Black, Association Director, Conference Partners International
   

 

Keynote Theatre

Leadership Theatre

Management Theatre

FutureZone Stage

Creativity

Tech-Talk Stage

14.00
Festivalisation

14.00 – 14.40

Hear from senior eventpro’s who have been at the forefront of developing  event festivalisation.

Chair: Alistair Turner, Managing Director, EIGHT PR & Marketing

  • Tracy Halliwell MBE, Director of Tourism, Conventions & Major Events, London and Partners
  • Amanda Wrathall, Sales & Marketing Director, EICC
Delivering Incentives in Scotland

14.00 – 14.40

Collaborative discussion on global demand, how they differ & how we can rise to the challenge.

  • Graeme Dowie, General Manager, Spectra in Scotland
  • Diane McRae, Senior Hospitality & Events Manager, Royal Yacht Britannia
  • Iain Rowan, Account Director, Sheraton Grand Edinburgh
Healthcare Events

14.00 – 14.40

The the do’s and don’ts of running succesful Healthcare Conferences.

  • Chair: Leslie Robertson, CEO & Founder, Open Audience
  •  
  • Jenny Elliot, Head of Events, Fitwise Management
  • Caroline MacKenzie, Head of Operations, Global Association Partners
  • Bronagh Bell, Director, Golden Jubilee Conference Hotel
The Future of Event Design

14.00 – 14.40

Harnessing the five senses to make meetings more productive, more engaging, and more fun.

  • Rob Davidson, Managing Director, MICE Knowledge
Creating Winning Awards

14.00 – 14.40

Critical elements that make the judges sit up.

  • Chair: Kim Myhre, CEO, Xdesigned
  •  
  • Kirsten Speirs, Managing Director, KD Media
  • Richard Ellis, Head of Membership, Edinburgh Chamber of Commerce
Is Event Tech a hindrance or a help? Join the debate!

14.00 – 14.40

The do’s and don’ts of running a successful event in the Tech sector.

  • This expert panel includes:
  • Ian Webb, Head of Business Development, Eventsforce
  • Lennart Hohneck,
    Business Unit Lead, Fanomena
  • William Thomson,
    CEO, Gallus
15.00
Event legacy

15.00 – 15.40

No policy no legacy! Economic and cultural benefits of a legacy strategy.

Chair: Lesley Williams, Director, BestCities Global Alliance

  • Natasha Richards, Senior Advocacy & Industry Relations Manager, IMEX Group
  • Neil Brownlee, Head of Business Events, VisitScotland
  • Kathleen Warden, Director of Conference Sales, SEC
Women Lead

15.00 – 15.40

Building an inclusive industry with an equitable gender balance.

  • Nel Flint, Chief Operating Officer, Capita Travel and Events
  • Amanda Wrathall, Sales Director, EICC
  • Rob Davidson, Managing Director, MICE Knowledge
The Future of online events

15.00 – 15.40

The most talked about development in events in 2020.

  •  William Thomson, CEO, Gallus
Event Marketing

15.00 – 15.40

The importance of Events Marketing.

  • Richard Waddington, Chairman, Event Marketing Association (EMA)
  • Kim Myhre, CEO, Xdesigned
  • Gordon Ritchie,
    Managing Director,
    Gordon Ritchie Marketing
Branding & Creativity

15.00 – 15.40

What’s string got to do with it?

Creativity and how the unexpected will set you apart from your competitors.

  • Stephen Noble, Content Director, BIG Partnership
Whistle Stop Tech Tour

15.00 – 15.40

Attend a series of 10 minute flash presentations.

  • Eventsforce
  • Nook Event Pods
  • Spelfie

These are drop in sessions so you do not need to book

16.00
Working with Associations

16.00 – 16.40

The value to your organisation of working with Associations.

Chair: Lesley Williams, Director, BestCities Global Alliance

  • Caroline MacKenzie, Head of Operations, Global Association Partners
  • Elaine Miller, Association Business Development Manager, EICC
  • Caroline Phelan, Meetings and Incentive Senior Manager Europe, VisitBritain
Greening Events: the opportunities and challenges

16.00 – 16.40

COP26 puts a greater focus on waste management and the climate impact of events, but can it open a wealth of opportunities?

Colin Brown, Sustainability and Business Excellence, EICC

Stress Prevention & Wellbeing

16.00 – 16.40

The four main pillars of wellbeing.

  • James Hitchen, Event Marketing Association (EMA)
The incredible evolution of event food & drink

16.00 – 16.40

A thrilling discussion on how far attitudes towards conference and event food and drink have transformed over the years – from grab & go and meat-free menus to locally-sourced produce and minimising food waste at events.

Chair: Rob Davidson, Managing Director, MICE Knowledge

  • Bran Jankovic, Executive Chef, Saltire Hospitality
Multi-tasking PA

16.00 – 16.40

Running a Stress Free Event.

Only available to PAs, please email Jessica@eventit.org.uk to book.

The future role of Social Media 

16.00 – 16.40

How to boost your social media skills. Don’t work in the marketing department? Are you expected to support your organisation via your own social media channels? Must do’s and watch outs in this crash course

  •