Business Events Leaders Summit (BELS) 2020

     Edinburgh International Conference Centre (EICC)
Wednesday and Thursday 18 – 19 March 2020

Sponsored by VisitBritain Business Events

Reception & Dinner – Wednesday 18th March

BELS  will commence on the evening of Wednesday 18th March with a Welcome Reception followed by a working dinner where delegates will work in teams to respond to a brief based on the  conference focus of Emerging Markets. The outcomes of the evening will feed into the following days agenda.

Half Day Conference – Thursday 19th March

Emerging markets  will be addressed will be addressed in three subject specific sessions: 

>> Millennial audiences, E-Sports and emerging event types and formats.

 >> The tech Conference sector is disrupting the market  – how do we tap into this lucrative market?

>> An introduction on how to address Asean, Indian, Chinese and other MICE Markets.

Be part of the emerging school of thought that will challenge old event orthodoxies and help drive a new era of collaboration between meetings specialists and priority growth sectors. Learn how to create a lasting legacy for your destination – go away inspired by cutting-edge research, inspiring stories of success and help shape new policies to help your meetings and conferences thrive.

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The inaugural BELS conference in 2018 brought together Leaders in the
Business Events and MICE markets and Key Economic Sector Heads and
international speakers from Australia, Singapore and Ireland – where close
cooperation between conventions organisers and economic sectors is
delivering new value. You can read the 2018 Conference Agenda and about
the speakers here and the legacy report from 2018 published in EventsBase
magazine here.

Learn how to create a lasting legacy for your destination – go away inspired
by cutting-edge research, inspiring stories of success and help shape new
policies to help meetings thrive.

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Forest
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Who should attend:

This event is for meetings industry (MICE) professionals of a senior
standing in their organisation, be it a Destination Management
Organisation (DMO), PCO (Professional Conference Organiser), Convention
Bureaux, Hoteliers (General Manager or Sales Director level), Conference
Venues, Educators, Event Directors and Directors of Multinationals alike
who are engaged in the supply of services to the Events Sector e.g.
Teambuilding , Event Tech, Catering, Travel/Transport, Theming and Trade
Bodies which represent the Industry. In addition, the conference is for
Economic Development Specialists, Private and Public Sector Bodies which
support national and regional priority Industry Sectors, and Directors of
Companies which operate in Scotland’s Growth Industries.